Outdoors enthusiasts gear up for warmer days ahead at the Louisville Boat, RV & Sportshow


Looking to beat the winter blues? Quench your wanderlust at this year’s Discover Boating® Louisville Boat, RV & Sportshow, in partnership with Progressive® Insurance. Returning to the Kentucky Exposition Center on January 24-28, 2024, this sought-after event brings with it the promise of open roads and sunny skies to explorers and outdoors enthusiasts alike. 

Guests can browse, board, order and purchase from among the newest-model boat, RV and on-water outdoor sporting accessories or explore a myriad of family-friendly activities – no matter whether you prefer sea or land.

WHAT: Discover Boating® Louisville Boat, RV & Sportshow

WHEN: January 24-28, 2024, Wednesday, Jan. 24: 5 p.m. – 9 p.m., Thursday, Jan. 25: 12 p.m. – 9 p.m.,               Friday, Jan. 26: 12 p.m. – 9 p.m., Saturday, Jan. 27: 10 a.m. – 9 p.m., Sunday, Jan. 28: 10 a.m. – 5 p.m.

WHERE: Kentucky Exposition Center, 937 Phillips Ln, Louisville KY 40209

MEDIA OPPORTUNITIES: Contact Jordan Shellhaas at (502) 930-4888 for media credentials and to schedule interviews. All media MUST be escorted on premises even if a credential has been issued.


  • New! The Puppy Pals: From shelters to showbiz! Enjoy a fun action-packed show as rescued and adopted dogs perform spectacular stunts and breathtaking feats, as seen on America’s Got Talent.
    • Wednesday, Jan. 24: 7 p.m. 
    • Thursday, Jan. 25 & Friday, Jan. 26: 2 p.m., 6 p.m. & 8 p.m.
    • Saturday, Jan. 27: 11 a.m., 2 p.m., 4 p.m. & 7 p.m.
    • Sunday, Jan. 28: 11 a.m & 2 p.m.
  • New! Career Day: Is a marine or RV career in your future? Get career advice from boating and RV industry professionals – learn about the skills, training and education you need to join a workforce with growing opportunities – and enjoy a fun day exploring the show. Open to high school, trade/vocational school and community college students.
    • Friday, Jan. 26: 10 a.m. – 12:00 p.m.
  • New! Cooking Demonstrations by Tim Farmer: Outdoorsman, host & executive producer of Tim Farmer’s Country Kitchen, serves up good times and good eats. Tim will share cooking tips and recipes.
    • Friday, Jan. 26: 7 p.m.
    • Saturday, Jan. 27: 2 p.m.
  • New! Live Music by Roger Weber:
    • Wednesday, Jan. 24: 5 p.m. – 8 p.m.
    • Thursday, Jan. 25 & Friday, Jan. 26: 12 p.m. – 8 p.m.
    • Saturday, Jan. 27: 10 a.m. – 2 p.m. & 4 p.m. – 8p.m.
    • Sunday, Jan. 28: 10 a.m. – 3 p.m.
  • Four Roses Bourbon Lounge: Be sure to visit the Four Roses Bourbon Lounge and enjoy a tasting of Four Roses Award-Winning Family of Bourbons, or a Four Roses Bourbon Signature Cocktail.
  • Get on the water indoors! Paddle Sports Pool: Experience the fun of stand-up paddle boarding (SUP), kayaking, and other paddle sports. We’ll provide all the gear and instruction you need to take a demo ride, no experience needed. Check out the latest in paddle sports gear and watercraft, too.
  • Fred’s Shed How-To Center presented by Progressive: Tips, tricks, and DIY advice for boaters and RVers—from first timers to experienced captains and road trippers. Have a boat, engine, or RV problem you haven’t been able to fix? Stop by and ask our tech expert about it.
  • Kids’ Cove Fun Zone - FREE for kids 5 to 12: Stop by for fun activities for kids of all ages, including the popular Kids’ Trout Pond. Now featuring Dinosaur Dimensions – a new, unforgettable experience with four REALISTIC animatronic dinosaur puppets.
  • Kentucky Department of Fish & Wildlife Exhibit: Your one-stop shop for schedules, rules and regulations and to purchase licenses for the 2024 boating, fishing and hunting seasons.
    • See the KDFWR Law Enforcement Boat, Electro-Shock Boat, and the new Habitat Barge
    • Learn from a Fisheries Biologist who will be happy to answer your questions.
    • Meet Chad Miles, host of KY Afield: Thursday, Jan. 25: 4 p.m. – 6 p.m.
    • KY Wild/Salato Wildlife Education Day featuring live animals in the booth: Friday, Jan. 26: 12 p.m. – 4 p.m.
    • Meet John Boel, WAVE 3 news anchor and author of "Cast Away: Five Generations of Family Fishing Stories”: Saturday, Jan. 27 & Sunday, Jan. 28: 12 p.m. – 5 p.m.

And, so much more! Visit LouisvilleBoatRVShow.com for daily event and experience schedules.

TICKETS: Tickets available NOW at LouisvilleBoatRVshow.com

Special Promotions:

  • $2-Off Advance General Admission - Tickets will be $12 when purchased online
  • $5 After 5:00pm - $5 tickets from 5pm - 9pm on Wednesday, January 24 & Thursday, January 25
  • Active Military/Veteran - FREE Thursday, January 25 with military ID
To learn more about the show, view the show schedule, and purchase tickets, visit LouisvilleBoatRVShow.com; connect on Facebook and Instagram to stay up-to-date with show news and events. Share show posts by tagging #LouBoatRVShow #DiscoverBoating
About Discover Boating® Boat and Sport Shows
Discover Boating® boat and sport shows are owned and produced by theNational Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, Discover Boating connects boaters and future boaters with experiences, resources, and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades, Discover Boating has led the North American recreational boating industry’s consumer outreach efforts, attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content fromDiscoverBoating.com and @DiscoverBoating onInstagram,Facebook andTwitter.
About Progressive® Insurance
Progressive® Insurance makes it easy to understand, buy and use car insurance,home insurance, and other protection needs. Progressive offers choices so consumers can reach us whenever, wherever and however it's most convenient—online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers. Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.