Your customers will be here. Will you?
The Discover Boating® Louisville Boat, RV & Sportshow® draws boaters, RVers, hunters, and outdoor enthusiasts from across Kentuckiana. It’s a 65-year tradition that delivers what other forms of marketing cannot: face-to-face connections with motivated buyers.
Attendee Demographics
Based on 2025 Consumer and Exhibitor Post-Show Surveys
Age
Income
Where Brands Meet Buyers
On average, 32,500+ serious outdoor enthusiasts from Kentucky, Indiana, Ohio, and Tennessee walk through the door every year.
60%
own or plan to buy a boat
56%
own or plan to buy an RV
37%
came to buy
39%
made a purchase at or after the show
Why Brands Keep Coming Back
70%
of exhibitors rate the show experience
above average or excellent
61%
rated attendees highly in engagement
and product interest
Modern Consumers Crave Experiences—Be Part of One
Our show offers a dynamic, interactive marketplace where you can:
- Tailor your pitch with one-on-one interactions
- Align your brand with an entertaining, educational, and inspirational event
- Generate leads and build your prospect database
- Reach people at exactly the right moment—when they’re looking to buy