Why Exhibit

Your customers will be here. Will you?

The Discover Boating® Louisville Boat, RV & Sportshow® draws boaters, RVers, hunters, and outdoor enthusiasts from across Kentuckiana. It’s a 65-year tradition that delivers what other forms of marketing cannot: face-to-face connections with motivated buyers.

  

Discover Boating Louisville Boat, RV & Sportshow

  

Discover Boating Louisville Boat, RV & Sportshow

Attendee Demographics

Based on 2025 Consumer and Exhibitor Post-Show Surveys
 
Age
 
18–24 years old — 0%
 
25–34 years old — 1%
 
35–44 years old — 11%
 
45–54 years old — 23%
 
55–64 years old — 30%
 
65 years old or older — 35%

 

 
Income
 
Less than $25,000 — 0%
 
$25,000–$49,999 — 5%
 
$50,000–$74,999 — 12%
 
$75,000–$99,999 — 16%
 
$100,000–$149,999 — 30%
 
$150,000–$249,999 — 25%
 
$250,000 or greater — 12%

Where Brands Meet Buyers

On average, 32,500+ serious outdoor enthusiasts from Kentucky, Indiana, Ohio, and Tennessee walk through the door every year.

 

60%

own or plan to buy a boat

 

56%

own or plan to buy an RV

 

37%

came to buy

 

39%

made a purchase at or after the show

Why Brands Keep Coming Back

70%

of exhibitors rate the show experience
above average or excellent

 

61%

rated attendees highly in engagement
and product interest

Modern Consumers Crave Experiences—Be Part of One

Our show offers a dynamic, interactive marketplace where you can:

  • Tailor your pitch with one-on-one interactions
  • Align your brand with an entertaining, educational, and inspirational event
  • Generate leads and build your prospect database
  • Reach people at exactly the right moment—when they’re looking to buy