Louisville’s Can’t-Miss Winter Event Is Back for Its 68th Year

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LOUISVILLE, Ky. (October 29, 2025) – Louisville's favorite winter tradition is back. The Discover Boating® Louisville Boat, RV & Sportshow, in partnership with Progressive® Insurance, returns Wednesday, January 28–Sunday, February 1, 2026, to the Kentucky Exposition Center with more than 550 RVs and boats to explore and shop. As the region’s largest event of its kind, the annual show offers a welcome escape from cabin fever.  

“Every January, our exhibitors transform the Expo Center into an outdoor oasis,” said Allison Dean, show manager. “You can step inside your dream boat or RV, take advantage of show-only specials and talk directly with experts to prepare you for your next outdoors adventure.”

Spanning more than 460,000 square feet, the five-day event fills the Expo Center with the widest range of new RVs and boats for sale from hundreds of exhibitors. Guests can also shop the latest gear, technology and accessories for every kind of adventure, making it the ultimate one-stop opportunity to compare, shop and get inspired.

Beyond shopping, the show promises excitement for all ages. Visitors can expect interactive experiences, including the return of fan favorites like the catch-and-release trout pond and the paddle sports pool, plus new entertainment including a touch-tank with stingrays and daily archery performances, along with a lineup of free seminars.

“For nearly seven decades, the Louisville Boat, RV & Sportshow has offered the perfect winter escape to discover the great outdoors,” Dean said. “Whether you’re shopping for a new boat or RV or simply dreaming of warmer days ahead, the show has something to inspire every kind of adventurer.”

WHEN: January 28–February 1, 2026

  • Wednesday, January 28: 5 p.m. – 9 p.m.
  • Thursday, January 29: 12 p.m. – 9 p.m.
  • Friday, January 30: 12 p.m. – 9 p.m.
  • Saturday, January 31: 10 a.m. – 9 p.m.
  • Sunday, February 1: 10 a.m. – 5 p.m.
 
WHERE: Kentucky Exposition Center
937 Phillips Lane
Louisville, KY 40209
 
TICKETS: Tickets available at LouisvilleBoatRVshow.com
  • Adults (ages 13 & older) - $14
  • Children (12 & under) - FREE when accompanied by a paid adult
  • SPECIAL PROMOTIONS:
    • $2-Off General Admission - Tickets are $12 when purchased online through the show
    • $5 After 5 PM - Discounted tickets from 5 p.m. – 9 p.m. on Wednesday, January 28 & Thursday, January 29
    • Military (Active/Retired) & First Responders – FREE admission on Thursday, January 29 with valid ID
 
For more information, please visit LouisvilleBoatRVshow.com or connect on Facebook and Instagram. #LouBoatRVShow #DiscoverBoating
 
 
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About Discover Boating® Boat and Sport Shows
Discover Boating® boat and sport shows are owned and produced by the National Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
 
Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, Discover Boating connects boaters and future boaters with experiences, resources and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades, Discover Boating has led the North American recreational boating industry’s consumer outreach efforts, attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content from DiscoverBoating.com and @DiscoverBoating on Instagram, Facebook and Twitter.
 
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home
insurance, and other protection needs. Progressive offers choices so consumers can reach us
however it’s most convenient for them — online at progressive.com, by phone at 1-800-
PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
 
Progressive provides insurance for personal and commercial autos and trucks, motorcycles,
boats, recreational vehicles, and homes; it is the second largest auto insurer in the country, a
leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15
homeowners insurance carriers.
 
Founded in 1937, Progressive continues its long history of offering shopping tools and services
that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote
Explorer®.
 
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding
company, trade publicly at NYSE: PGR.