Discover Boating Louisville Boat, RV & Sportshow 2026: Your Guide to the Best in Boats, RVs & Outdoor Adventures

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LOUISVILLE, Ky. (December 17, 2025) – The Discover Boating® Louisville Boat, RV & Sportshow®, in partnership with Progressive®, is the region’s biggest outdoors exposition. Returning for five action-packed days, January 28 through February 1, the show brings together more than 550 boats and RVs for sale, top-of-the-line outdoor gear and a wide range of activities for all ages. Visitors can explore the latest models, compare top brands side by side, score exclusive show-only deals and gather inspiration to plan their next big adventure – whether it’s on the water or on the road. 

When and where is the show?  

The 2026 Louisville Boat RV & Sportshow® runs from Wednesday, January 28 through Sunday, February 1, 2026, at the Kentucky Exposition Center (937 Phillips Lane, Louisville, KY 40209).

Show hours:

  • Wednesday: 5 p.m. – 9 p.m.
  • Thursday: Noon – 9 p.m.
  • Friday: Noon – 9 p.m.
  • Saturday: 10 a.m. – 9 p.m.
  • Sunday: 10 a.m. – 5 p.m.

Why should people attend?

In addition to shopping sales on the newest boats, RVs and outdoor products, visitors can explore the outdoor lifestyle through a variety of activities, demos and experiences for all ages. Highlights this year include:

New Attractions

  • Stingray Touch Tank: Get hands-on with live stingrays and learn from marine educators in an unforgettable interactive experience.
  • Sara Twister – Daily Archery Performances: See world-renowned contortionist Sara Twister perform jaw-dropping archery feats with a comedic twist.
  • Safety Zone: Explore the latest rescue boats used by local police and fire departments while learning about on-the-water operations, preparedness, prevention and responsible firearm storage from first responders.
Returning Favorites
  • Kids’ Trout Pond: Free catch-and-release fishing for children 12 and under.
  • Paddle Sports Pool: Demo stand-up paddleboards, kayaks and other watercraft with all gear provided.
  • Boater Education: Fred’s Shed How-To-Center presented by Progressive® provides practical tips and hands-on advice for boating and RVing from the experts.
Relaxation & Live Entertainment
 
  • The Discover Boating Lake Life Lounge: The perfect spot to take a break and soak up mid-winter boating vibes. Visitors can enjoy live music from Louisville’s Benjamin Lamping, whose rich, soulful acoustic sound blends modern folk and Americana for a relaxing, immersive experience. While you unwind, stop by Randy Gray, the caricature artist, to take home a fun, personalized keepsake of your day.

Special Events

  • Boats & Boots Main Stage (Friday, January 30, 4 p.m. – 8 p.m.): Presented by iHeartRadio’s 97.5 WAMZ, this country-themed evening features live DJ sets, line dancing, games, boot fittings and hat shaping from Boot Barn, giveaways and cornhole competition.

Expert Access & Planning Tools

  • Meet dealers, compare hundreds of models and secure features, colors and options before the busy spring season.

Who is the show for?

The Louisville Boat, RV & Sportshow® is perfect for families planning their first boating or RV trip, seasoned outdoor enthusiasts looking to upgrade their gear, and anyone curious about outdoor recreation or eager to beat cabin fever with fun for all ages.

How much are tickets, and where can I get them?

Tickets are available online now at LouisvilleBoatRVshow.com. Adults are $12 when you purchase online and $14 at the door, and kids 12 and under are FREE with a paying adult. Onsite parking is available and for convenience, pre-purchasing parking along with your tickets online is recommended.

Special ticket promotions throughout the show include:

  • $5 After 5 p.m. - Discounted tickets from 5 p.m. – 9 p.m. on Wednesday, January 28 & Thursday, January 29
  • Military (Active/Retired) & First Responders – FREE admission on Thursday, January 29 with valid ID

For more information, please visit LouisvilleBoatRVshow.com or connect on Facebook and Instagram. #LouBoatRVShow #DiscoverBoating

 
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About Discover Boating® Boat and Sport Shows
Discover Boating® boat and sport shows are owned and produced by the National Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
 
Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, Discover Boating connects boaters and future boaters with experiences, resources and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades, Discover Boating has led the North American recreational boating industry’s consumer outreach efforts, attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content from DiscoverBoating.com and @DiscoverBoating on Instagram, Facebook and Twitter.
 
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home
insurance, and other protection needs. Progressive offers choices so consumers can reach us
however it’s most convenient for them — online at progressive.com, by phone at 1-800-
PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
 
Progressive provides insurance for personal and commercial autos and trucks, motorcycles,
boats, recreational vehicles, and homes; it is the second largest auto insurer in the country, a
leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15
homeowners insurance carriers.
 
Founded in 1937, Progressive continues its long history of offering shopping tools and services
that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote
Explorer®.
 
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding
company, trade publicly at NYSE: PGR.