Winter may be in full swing, but inside the Kentucky Exposition Center, summer is already taking shape January 28 through February 1. The Discover Boating® Louisville Boat, RV & Sportshow®, in partnership with Progressive®, transforms the show floor into an outdoor enthusiast’s dream to help show goers plan their next great escape. Attendees can explore and shop the latest boat and RV models and outdoors accessories, compare top brands side by side and score exclusive, show-only deals during this five-day, action-packed celebration of adventure.
The 2026 show offers something for every age and interest, featuring immersive attractions, family-friendly fun and live entertainment, including:
New Attractions
- Stingray Touch Tank: Get hands-on with live stingrays and learn from marine educators in an unforgettable interactive experience.
- Sara Twister – Daily Archery Performances: See world-renowned contortionist Sara Twister perform jaw-dropping archery feats with a comedic twist.
Returning Favorites
- Kids’ Trout Pond: Free catch-and-release fishing for children 12 and under.
- Paddle Sports Pool: Demo stand-up paddleboards, kayaks and other watercraft with all gear provided.
Relaxation & Live Entertainment
- The Discover Boating Lake Life Lounge: The perfect spot to take a break and soak up mid-winter boating vibes. Visitors can enjoy live music from Louisville’s Benjamin Lamping, whose rich, soulful acoustic sound blends modern folk and Americana for a relaxing, immersive experience. While you unwind, stop by Randy Gray, the caricature artist, to take home a fun, personalized keepsake of your day.
Special Events
- Boats & Boots Main Stage (Friday, January 30, 4 p.m. – 8 p.m.): Presented by iHeartRadio’s 97.5 WAMZ, this country-themed evening features live DJ sets, line dancing, photo booth / glambot, boot fittings and hat shaping from Boot Barn, giveaways and cornhole.
WHAT: Discover Boating® Louisville Boat, RV & Sportshow, in partnership with Progressive
WHEN: January 28 through February 1, 2026
- Wednesday, January 28: 5 p.m. to 9 p.m.
- Thursday, January 29: Noon to 9 p.m.
- Friday, January 30: Noon to 9 p.m.
- Saturday, January 31: 10 a.m. to 9 p.m.
- Sunday, February 1: 10 a.m. to 5 p.m.
WHERE: Kentucky Exposition Center, 937 Phillips Ln, Louisville KY 40209
TICKETS: Tickets available at LouisvilleBoatRVshow.com
- $12 for ages 13 and older when purchased online, $14 at the door
- Free for children ages 12 and under when accompanied by a paid adult
- Special Promotions:
- $2 off general admission when tickets are purchased online through the show
- $5 After 5 PM admission available from 5 p.m. to 9 p.m. on Wednesday, January 28 and Thursday, January 29
- Free admission for active and retired military members and first responders Thursday, January 29 with valid ID
MEDIA OPPORTUNITIES:
Contact Jordan Shellhaas at (502) 930-4888 or jshellhaas@bch.com for media credentials and to schedule interviews. All media MUST be escorted on premises even if a credential has been issued.
To learn more about the show, view the show schedule and purchase tickets, visit LouisvilleBoatRVShow.com; connect on Facebook and Instagram to stay up-to-date with show news and events. Share show posts by tagging #LouBoatRVShow #DiscoverBoating
###
About Discover Boating® Boat and Sport Shows
Discover Boating® boat and sport shows are owned and produced by theNational Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, Discover Boating connects boaters and future boaters with experiences, resources, and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades, Discover Boating has led the North American recreational boating industry’s consumer outreach efforts, attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content fromDiscoverBoating.com and @DiscoverBoating onInstagram,Facebook andTwitter.
About Progressive® Insurance
Progressive® Insurance makes it easy to understand, buy and use car insurance,home insurance, and other protection needs. Progressive offers choices so consumers can reach us whenever, wherever and however it's most convenient—online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers. Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.